Happy St. patrick's Dayy

I think any successful art project happens when you start of f simple and let the children branch out from there.  This project was made mostly for k-first grade, but when checking out the sample pieces, many of the fourth graders wanted to do the project too.  Side note, anything that glitters and shines is a hit with children.

The Pow!Chow Logo

Hello y'al!!!l so this is the logo that the Pow!Chow company has chosen. After looking at the sketches they asked me to add boxing gloves and eyelashes to make the kangaroo seem a little more friendly.  I'm really happy about the color selection they have chosen.  The comic book theme was a nice style to try  out.  overall I'm pretty happy with this design and they are too so woop woop!

Pow!Chow

So while applying for an internship I have also been taking on another ambitious project.  I have been redesigning a logo for a fresh new snack food company.  Working in retail can be quite routine but the most surprising people work there.  It seems that everyone, myself included, is in transition to something more and retail is just a pitstop on to better things.  This was true for an associate I used to work with, Lauren, who started up her own snack food company Pow!Chow with her partner Adena.  The company represents craveworthy food that on the plus side, is also healthy.  It turns out they needed their logo redesigned and ofcourse I jumped at the chance to do it! 

Below are the sketches I pitched to them....

For this logo I was thinking "wave of flavor."  If Lauren and Adena had chosen this one the water would have been hints of purple and orange. 

This logo was the last one I did. I love the energy but after taking a second look at it I'm glad they didn't pick this one.  It's better suited for a children's book.

For the logo above I really enjoyed the interwoven text with people.  I wanted them to be entangled in the logo.  Making their funky hair was the cherry on top*





The logo on the right depicts a man on cloud 9 by Pow!Chow.  I was also thinking it could be interpreted as how light and healthy the snack company is.

Pow Chow Logos

For this sample logo I was thinking minimal and simplistic.  It would depend on the color harmonization to really make this logo special.