Wednesday, January 25, 2012

Pow!Chow

So while applying for an internship I have also been taking on another ambitious project.  I have been redesigning a logo for a fresh new snack food company.  Working in retail can be quite routine but the most surprising people work there.  It seems that everyone, myself included, is in transition to something more and retail is just a pitstop on to better things.  This was true for an associate I used to work with, Lauren, who started up her own snack food company Pow!Chow with her partner Adena.  The company represents craveworthy food that on the plus side, is also healthy.  It turns out they needed their logo redesigned and ofcourse I jumped at the chance to do it! 

Below are the sketches I pitched to them....

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